Digital Edition - INSTANT DOWNLOAD
Step into the playbook no agency will ever write for you with my new book, "Rebrand Without the Bullsh*t — The In-House Playbook for Leading Brand Transformations." Drawn from 20 years leading rebrands inside Bay Area tech companies like ThoughtSpot, Neo4j, Matillion, and AdRoll, this is the honest, practitioner-written guide to leading brand transformations from the inside. Learn the phased approach that reverses the traditional rebrand model, how to win stakeholder buy-in without design-by-committee chaos, when to hire an agency versus build in-house, and how to launch a brand that actually lasts. The book distills five full rebrands, hundreds of logo explorations, and the hard-won lessons of leading creative teams across four continents into a single playbook for the Creative Directors, CMOs, and founders staring down their next transformation.
Digital Edition - INSTANT DOWNLOAD
Step into the playbook no agency will ever write for you with my new book, "Rebrand Without the Bullsh*t — The In-House Playbook for Leading Brand Transformations." Drawn from 20 years leading rebrands inside Bay Area tech companies like ThoughtSpot, Neo4j, Matillion, and AdRoll, this is the honest, practitioner-written guide to leading brand transformations from the inside. Learn the phased approach that reverses the traditional rebrand model, how to win stakeholder buy-in without design-by-committee chaos, when to hire an agency versus build in-house, and how to launch a brand that actually lasts. The book distills five full rebrands, hundreds of logo explorations, and the hard-won lessons of leading creative teams across four continents into a single playbook for the Creative Directors, CMOs, and founders staring down their next transformation.
